Licensing and merchandise

ASU Trademark Licensing Program

The Trademark Licensing office works closely with the campus community, internet sellers, licensees and stores to develop cooperative relationships and to create a stronger market for their products displaying ASU logos and trademarks.

ASU offers rights to use logos and trademarks to those organizations or individuals that meet licensing requirements and that offer products or services deemed to be appropriate for sale or distribution.

The Trademark Licensing office also works with retailers carrying licensed merchandise to increase sales and keep unlicensed merchandise off the shelves of competing retailers. ASU maintains lists of retailers and directs customers to their outlets. The department staff work with Sun Devil Athletics and licensing agencies to market promotional opportunities and merchandise in conjunction with ASU events.

Manufacturers and organizations who want to produce items using ASU logos, trademarks and tradenames must obtain a license.

日本一本道a不卡免费Before manufacturing any products or providing any services bearing or containing any ASU logos or trademarks every individual and organization must first enter into a licensing agreement with ASU or an ASU licensing agent. Each licensing agreement requires the payment of a royalty or other consideration deemed appropriate by ASU in exchange for permission to use the logo or trademark. All licenses and exemptions for licensing or royalties must be in writing.

This licensing requirement applies all individuals and organizations who use ASU logos and trademarks. This includes those who create unique, artistic, handcrafted and similar items for donation, exchange or sale. Licensing rules also apply to items at crafts fairs, charitable auctions, over the internet and at other events. 

Individuals and organizations wishing to purchase a product bearing an ASU logo or trademark for distribution or resale must obtain the product from an ASU-licensed vendor.

日本一本道a不卡免费ASU merchandise is available for review and purchase at: 

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Obtaining a license

To become an ASU licensed vendor, .

License types 

Internal campus suppliers 
日本一本道a不卡免费This license type allows an individual or organization to produce merchandise bearing ASU trademarks for university departments and related entities for internal use and consumption. This license type does not allow an individual or organization to produce merchandise bearing ASU logos or trademarks for resale.

Local license
日本一本道a不卡免费A license to permit an individual or organization to produce merchandise bearing ASU logos or trademarks within the same state as the individual or organization is located. This type may be suited for an individual or organization that may not qualify for a standard license.

Standard license 
日本一本道a不卡免费This license type is for organizations that are capable of extensive production and retail distribution of their product or are introducing a unique product to the collegiate market. Standard licenses are typically not granted to first-time applicants or entities without well-established marketing plans, existing product distribution or a solid financial history of selling licensed products. Applicants for this license type should provide detailed information in the application.

Contact

General Information

General Information

Contact Tim Potter or Monica Middendorf日本一本道a不卡免费 for additional assistance.

Trademark Licensing
Arizona State University
1551 S Rural Rd #1102